Regardless of your opinion about It, it’s box office success undeniably makes it a box office success. More than that, its box office success makes it the highest grossing R-Rated horror film (unadjusted for inflation) and is on track to become the biggest September/October release ever.
The sequel, which fans of the book knew was coming, is now set for an official release date of September 2019. The Losers Club will return as adults, 27 years after their first encounter with Pennywise. Check out the video below to hear the cast give their own fan castings for the adult versions of their characters.
This sort of box office success is something that can’t always be predicted. Some people are saying that the success of Stranger Things might have made people more interested in a 80s themed horror film centered around children. Maybe they are right, but let’s get this straight: It is not influenced by Stranger Things.
Stephen King is a popular author so I think some credit has to go to him, but I don’t know if this level of success can be solely attributed to his name. After all, how well did The Dark Tower do? Either way, It is now the biggest King horror film ever, unadjusted for inflation.
It’s release date was one that was devoid of too many other big name entries, staying clear of the summer season and avoiding the Christmas period as well.
Good word of mouth gave It legs, avoiding some of the big drops from weekend to weekend that help to sustain its numbers.
The question that looms over my mind is if the sequel can replicate or even surpass this success. Like Kingsman, a certain idea might manage to capture people’s attention a certain way, making the first time a special one that any successor can’t live up to. Of course, we know a second movie is needed to tell the story. Fans of the book will be there for the second. From what I have read online, people who have read the book are more accepting of the new It than the people who only know this property from the 1990 miniseries.
With that said, I hope that this sequel gets a bigger budget. Some subpar CGI tainted some of the better moments in this film and hopefully the studio has more faith in the project, and hopefully that increased faith is rewarded with more box office success.