Likely won’t be posting again until Monday so I thought I would wrap up this week with some updates.
Firstly, analytics are now installed and they reveal that my instagram accounts and other social media have barely helped to increase readership. I got caught in the trap of assuming that vanity metrics (followers, retweets etc.) equaled engagement. If you are a reader or a user who has joined through social media, it is much appreciated.
There are times when I have tweeted a link to an article and assumed that everyone who liked the post must have read it. Checking the amount of “link clicks” then makes it clear that some people just liked the tweet and ignored the link. Maybe a certain word caught their attention. I had one post that criticized girls who “like hockey players“. It seems like a bunch of girls just saw the words “hockey players” and thought “I like hockey players!” before liking the tweet.
Although my dream is to make a living writing full-time my more practical career goal is to become involved in public relations. PR emphasizes the importance of social media for increasing visits to a website and increased engagement. Although there are many successful examples of this, it appears that I need to take my own website as an object lesson of a social media campaign that has yielded poor results. I’m going to have to look into the steps I need to take to convert more twitter followers and Instagram users into readers of the website. It is great to have an audience on other platforms, but my original goal was to create one large audience instead of multiple, splintered ones.
On to less depressing material… I finished reading 100 Bullets and will be writing a short review for comicommand over the weekend. I am currently reading Preacher and the first five issues already have me hooked. I might check out the tv show afterwards.
For those reading this, have a great weekend.